A: He admitted he never reads the news - not exactly reassurance to his book readers of his expertise
B: He had no solution as to fixing fake news (thriller book with no cliffhanger ending....?)
C: He's a die-hard procrastinator
So in my A-type typical fashion, I dove head first into self brainstorming ideas. I wouldn't want to read a book that only talks about this topic, I want a book that gives concrete solutions. Over the next four hours (on and off), I threw suggestions at him. Granted, he did add 20% to the mix, on top of my foundation. But I know when it's a conversation with dual ideas thrown into the equation...and I know when I'm leading the initiatives. I ran the latter gauntlet on this occasion, giving him solid objectives so he could pitch the book idea to a third party. Yet he seemed to want to follow the typical SF bounder trend i.e. an idea with zero thought process nor end result. The summary of ideas I ran by him:
Online News Media:
Facebook Fake News:
November 12, 2016 Zuckerberg wrote a public post about Facebook taking ownership of fake news. This is wrong. Facebook should never have taken liability of this issue. They don't have their own news section, don't create the content yet solely provide the platform for people to copy/paste external links to their Facebook feed. Facebook made a mistake in stating they accept this problem and bringing in a heavy-duty team to address it...well that's just futile. But what they could do is have country flag highlighters by people's posts stating geographical origin (IP address) where the fake story originated. For example, check this NBC article about Macedonian fake news authors, making thousands of $$ from turning it into a business. If you see a Macedonia flag next to a Facebook post, then you know to either read it for non-serious entertainment or ignore it. That's all Facebook has to do - grab the IP's and country-flag them up. They can also feature a red flag next to a posted article that the recipient has cited as fake. Either read it or ignore it. Result: Facebook can back away from trying to be in the fake news hype from jumping on a redundant bandwagon. It wasn't their problem and never will be unless they start publishing their own news. Yes, the fake news authors will get clever and start changing IP's but at least the Facebook system wheels are turning productively.
TV Fake News Show:
The friend said he wanted to write a book to get mediocre-paid speaking engagements. I said he should think a LOT bigger in his strategy. I suggested he contact NBC and pitch the idea of an ongoing show, immediately following Meet The Press and call it 'Press: Meet the Facts.' His idea was to remove the colon so it reworded to 'The Facts Meet the Press.' His choice, it's neither here nor there in importance but by this time, he was fighting tooth & nail to feel he had at least one idea. I explained the show would be factually based with no observations nor opinions. Result: It would purely show rankings of the week based on the above i.e. how many journalists wrote great articles yet the editors wrote misleading headlines, how many journalists wrote fake articles, how many countries ranked in fake news authorship, recipient rebuttal rankings vs how many pressed 'no' - and the list goes on. This would create an ongoing foundation that could make/break the news media and journalists.
More Astute Advertisers:
The ideas I suggested would start creating a new stance, putting journalists and media on alert to start creating authentic articles, and bring back some dignity to their (currently) diminishing respect to the public. It doesn't require heavy lifting from all parties - just some common sense.
A History of Fake News:
Five Step Unfriending Program:
I saved this blog post (and all link posts) so you know it's authentic (typo warts et al) and not edited. It's now date/time stamped, just in case. How do we know if I created these ideas or he did? A: I screenshot the text message the ex friend sent me 10 minutes after I departed, stating he'd not infringe on my ideas. How do we know which were his or mine? Because B: I don't lie, ever. I don't need to. I have a great brain and a billion ideas. I don't need to steal others. I never have done and never will.
NB: During the conversation, the friend had no knowledge of Facebook's announcement, advertising covering headline titles nor a multitude of other facts I gave him from cited news (and TV anchor) media examples to support my suggestions. Then again, this is the same guy who stated that no one ever learns anything from TV. If you were debating on giving him the benefit of the doubt, now you have your answer.